PERPAA was born with a simple yet ambitious vision — to build a trusted online beauty marketplace. Backed by corporate experience and a deep understanding of beauty retail, we began by curating well-known national and international brands, laying the foundation of trust, operations, and customer-first thinking.
This year was about learning the realities of the beauty business — logistics, customer behaviour, pricing pressures, and brand competition. While growth was slow, it helped us understand what Indian beauty consumers truly needed: affordability, reliability, and emotional connection.
Despite consistent effort, limited marketing support and high operational costs began to take a toll. Like many early founders, we faced doubt — not just from the market, but from people close to us. It was a year that tested resilience, patience, and belief.
In March 2020, we made the difficult decision to pause marketplace operations. But destiny had other plans. During the COVID‑19 lockdown, as online shopping surged, we re‑imagined PERPAA — not as a marketplace, but as a brand. PERPAA Beauty was officially born.
Our first in‑house launch, Power Stay Liquid Lipstick, marked a powerful comeback. Customer response was encouraging and validated our belief that Indian consumers were ready for a brand that felt relatable, inclusive, and honest.
This year marked a turning point with the launch of our bindi collections — a category closest to our heart. What began as a product soon became a symbol of self‑expression, tradition, and cultural pride across generations.
PERPAA expanded its product portfolio across lips, eyes, nails, and bindis while growing strongly on major e‑commerce platforms. More than sales, we built a loyal community that resonated with our story and values.
With stronger visuals, refined packaging, and clearer brand positioning, PERPAA focused on consistency, quality, and scale. Our identity — modern glam rooted in Indian culture — became more defined than ever.
PERPAA Beauty stands as a growing women‑led Indian beauty brand with nationwide reach and big dreams ahead. What started as a leap of faith is now a movement — and this journey is only just beginning.
