The story of PERPAA began in 2017 with a simple yet ambitious dream — to create a trusted beauty marketplace. Coming from a corporate background, we poured our hearts and energy into building a platform that featured top beauty brands like Faces Canada, Deborah Milano, Maybelline, Biotique, L’Oréal, Olay, and many more. We had the vision, the drive, and the dedication — but what we lacked in the early days was marketing.
Despite our best efforts, things didn’t unfold as planned. In March 2020, after facing consistent challenges, we made the difficult decision to pause operations. There’s a saying, “Your first 100 sales will come from strangers, but your first 100 doubts will come from family and friends.” We felt that deeply.
But PERPAA wasn’t just a business — it was our baby. We had invested too much emotionally and financially to let it go. That’s when we decided to pivot. Instead of being a marketplace, we transformed into a brand. PERPAA Beauty was born.
Coincidentally, this turning point came during the COVID-19 lockdown in 2020. With people turning to online shopping, we received an unexpectedly positive response. Those initial sales reignited our passion and gave us the courage to go all in.
Our very first product under PERPAA Beauty was the Power Stay Liquid Lipstick. Soon after, we launched a product that is incredibly close to our hearts — bindi. What started as a leap of faith quickly turned into a movement of self-expression and cultural pride.
Since then, there’s been no looking back. We’ve launched a range of products, grown a beautiful community, and stayed true to our core — delivering beauty with authenticity and soul.
The journey continues, and we’re just getting started. 💜
